My day job involves increasing sales and building brands for clients, using a mixture of print, radio, web, PR & TV - just whatever medium works best to suit the budget.
I also write a regular and at times light hearted column on advertising & marketing for the New Zealand Herald online. Here's an article on the relationship between poor customer service and poor advertising:
http://www.nzherald.co.nz/marketing/news/article.cfm?c_id=14&objectid=10675283
(If you can't open this up, visit: www.nzherald.co.nz, click on "Business" and then click on "Marketing." Often they move it around, meaning you can't open up the article).
Many years ago I also wrote a regular sports column for The Capital Times, Wellington. It focused on non traditional NZ sports and the global sporting picture.
I'm interested in writing further columns and articles on advertising, media, travel, cultural trends, sport, business, human interest and profiles.
Working as an advertising copywriter, I often have to alter my tone and style to suit the client. This means I'm a pretty adaptable writer.
Prior to founding Range Advertising in March 2010, I wrote
print ads, direct mail, radio ads, websites and TV ads for a variety of NZ & Australian clients. Some of these included:
Ford Motor Company, Lotto, Liquorland, The Rock Radio Station, Pump Water, Countdown Supermarkets, Air New Zealand, SKY TV, Fruju Ice Blocks, Briscoes and much more.
We're also keen to undertake any advertising/marketing related projects - anything to help your business. Just visit the Range Advertising & Communications website at:
Based in Auckland
For Sale:2 articles
Sold: 0 articles
Get a widget for your website
28 October, 2010
There's nothing worse than seeing politicians step onto the sports field, often in national sports shirts. Please stay in the stands and leave the field to the stars. John Key, John Howard and Nelson Mandela have all crossed the line in recent years.
Word Count: 596 Licence: Exclusive Price: $30.00
Submitted by: Mark Irving | Categories: Sport, Viewpoints
.png?1287810088)
23 October, 2010
"Freddie Starr ate my hamster" is an example of a great story headline. But looking through a selection of magazines and newspapers this week, I was struck by the large number of bad print ads that lack striking headlines or don't have headlines at all, writes Mark Irving.
1 image
Word Count: 634 Licence: Exclusive Price: $100.00
Submitted by: Mark Irving | Categories: Ad/Media, Tips/Advice
